MAGAZINE CLASSIFICATIONS
Please use the following guidelines to classify your magazine for the Eddie and Ozzie Awards. You will use these designations when deciding which sub-category to enter in.
Important Note: Classifications are exclusive. A publication, article or website cannot be classified as both Consumer AND Custom, even if it is a custom publication geared towards a consumer audience. You must select your primary classification only.
| B-to-B |
Any magazine that serves a specific and sole industry or business community.
Examples: CFO, FOLIO: magazine, Government Executive
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| Consumer |
Any magazine intended for the general consumers or target demographic within a general consumer audience.
Examples: Newsweek, Men's Health, Seattle Magazine
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| Association/Non-Profit |
Any magazine or publication that serves the audience of a membership organization. b-to-b or consumer.
Examples: IEEE Spectrum, HR Magazine, American Rifleman
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| Custom |
Any magazine or publication contracted by an external client targeting an audience determined by that client intended to serve a marketing function.
Examples: Delta Sky, Lexus, The Ritz-Carlton Magazine
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Supplemental Annual
or One-Shot |
Any single issue complement to an existing publication or standalone publication released once per year.
Examples: Pure Canada, Dialogue, O2:POL Oxygen Design Directory
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2011 CATEGORIES
OZZIES
See above descriptions for consumer, b-to-b, association/non-profit and custom categories.
Sub-categories by circulation size should be based off of your verified circ.
- Best Cover - Awarded for outstanding design of a magazine cover as measured in typography, composition, color, balance, immediacy.
- Best Design, New Magazine - Awarded for outstanding overall design to a magazine that launched between June 1, 2010 and June 1, 2011.
- Best Feature Design - Awarded for outstanding design of a single feature article as expressed in appeal of opener, layout, colors, icons, images and typography
- Best Media Kit- Awarded for outstanding design, impact, memorability and functionality of a magazine media kit.
- Best Overall Design - Awarded for outstanding overall design of a magazine. The entire magazine will be evaluated, including sections, departments, features, readability, ease of navigation, use of art and images, and appropriateness of design to the subject.
- Best Redesign - Awarded for an outstanding redesign of an existing publication. Redesigns must have occurred between June 1, 2010 and June 1, 2011. 3 copies of one newly designed issue and 3 copies of one past issue must be submitted.
- Best Site Design - Awarded for outstanding design, functionality and navigation for a magazine website.
- Best Supplemental Annual or One-Shot - Awarded for outstanding overall design of a single issue complement to an existing publication or standalone publication released once per year.
- Best Table of Contents - Awarded for outstanding design of the table of contents page(s).
- Best Use of Photography - Awarded for outstanding use of photography in any single article/feature
- Best Use of Illustration - Awarded for outstanding use of illustration in any single article/feature.
- Best Use of Digital Imagery - Awarded for outstanding use of digitally created or altered artwork in any single article/feature.
- Best Use of Typography - Awarded for outstanding typographic treatment in any single article/feature.
EDDIES
Important Note: "Market-specific" Eddies categories must be selected based on your magazine's target market/topic. If you legitimately serve two applicable markets, you may enter in BOTH. Separate entry fees will apply.
Market-specific categories:
- Best Full Issue – Recognizing overall editorial excellence within your magazine's category, based on your publication's mission or editorial statement.
• See market-specific sub-categories in blue box
- Best Single Article/Feature – Recognizing excellence in a single article within your magazine’s category, based on your publication's mission or editorial statement.
• See market-specific sub-categories in blue box
- Best Website – Recognizing excellence in online content within your category for an editorial/magazine website. Editorial content, layout, and functionality will be evaluated.
• See market-specific sub-categories in blue box
Non-market-specific categories:
- NEW! Best Digital Edition – recognizing editorial excellence within the B-to-B and Consumer markets
- Best Series of Articles – recognizing excellence in a series of related articles, based on your publication's mission or editorial statement.
• B-to-B
• Consumer
- Best Online Column or Blog - Any online single opinion-oriented article and/or opinion-oriented/first person blog on your magazine's website.
- Best Online Tool - Any unique online application that enhances the user experience on your magazine's website. Examples include: wikis, widgets, social networking applications, specialized search functions, content aggregators, and social bookmarking.
- Best Online News Coverage - Any online single article or short series of articles relating to specific news coverage.
- Best Online Community - Any online program or feature that facilitates virtual member-to-member interaction, including Facebook, Twitter, LinkedIn, or custom communities.
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Eddies: Market-specific categories
ASSOCIATION/NON-PROFIT
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Frequency 6 or more times a year, B-to-B
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Frequency 6 or more times a year, B-to-B
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Frequency less than 6 times a year, Consumer
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Frequency 6 or more times a year, Consumer
B-TO-B
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Agriculture/Farming
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Banking/Business/Finance
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Construction/Manufacturing
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Design/Advertising/Marketing
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Energy/Utilities/Engineering
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Food Service/ Hotel
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Government/Public Sector/Education
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Healthcare/Medical/Nursing
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Media/Entertainment/Publishing
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Recreation/Sports/Outdoor
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Retail
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Science
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Technology/Telecom
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Transportation/Travel
CONSUMER
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Automotive
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Business/Finance
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Entertainment
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Enthusiast (Art, Hobbies, Crafts, etc.)
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Epicurean
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Health/Fitness
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Men`s Fashion/Lifestyle
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News/General Interest
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Parenting/Family/Youth/Teen
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Regional
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Religious/Spiritual
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Shelter/Home
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Sports
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Technology/Computing
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Travel
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Women`s Fashion/Lifestyle
CUSTOM PUBLICATION
SUPPLEMENTAL ANNUAL / ONE-SHOT
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