Eddie and Ozzie 2010
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MAGAZINE CLASSIFICATIONS
Please use the following guidelines to classify your magazine for the Eddie and Ozzie Awards. You will use these designations when deciding which sub-category to enter in.


Important Note: Classifications are exclusive. A publication, article or website cannot be classified as both Consumer AND Custom, even if it is a custom publication geared towards a consumer audience. You must select your primary classification only. 

 

B-to-B Any magazine that serves a specific and sole industry or business community.
Examples: CFO, FOLIO: magazine, Government Executive

Consumer Any magazine intended for the general consumers or target demographic within a general consumer audience.
Examples: Newsweek, Men's Health, Seattle Magazine

Association/Non-Profit Any magazine or publication that serves the audience of a membership organization. b-to-b or consumer.
Examples: IEEE Spectrum, HR Magazine, American Rifleman

Custom Any magazine or publication contracted by an external client targeting an audience determined by that client intended to serve a marketing function.
Examples: Delta Sky, Lexus, The Ritz-Carlton Magazine

Supplemental Annual
or One-Shot
Any single issue complement to an existing publication or standalone publication released once per year.
Examples: Pure Canada, Dialogue, O2:POL Oxygen Design Directory

 

 

2011 CATEGORIES

 

OZZIES
See above descriptions for consumer, b-to-b, association/non-profit and custom categories.
Sub-categories by circulation size should be based off of your verified circ.

  • Best Cover - Awarded for outstanding design of a magazine cover as measured in typography, composition, color, balance, immediacy.
  • Best Design, New Magazine - Awarded for outstanding overall design to a magazine that launched between June 1, 2010 and June 1, 2011.
  • Best Feature Design - Awarded for outstanding design of a single feature article as expressed in appeal of opener, layout, colors, icons, images and typography
  • Best Media Kit- Awarded for outstanding design, impact, memorability and functionality of a magazine media kit.
  • Best Overall Design - Awarded for outstanding overall design of a magazine. The entire magazine will be evaluated, including sections, departments, features, readability, ease of navigation, use of art and images, and appropriateness of design to the subject.
  • Best Redesign - Awarded for an outstanding redesign of an existing publication. Redesigns must have occurred between June 1, 2010 and June 1, 2011.  3 copies of one newly designed issue and 3 copies of one past issue must be submitted.
  • Best Site Design - Awarded for outstanding design, functionality and navigation for a magazine website.
  • Best Supplemental Annual or One-Shot - Awarded for outstanding overall design of a single issue complement to an existing publication or standalone publication released once per year.
  • Best Table of Contents - Awarded for outstanding design of the table of contents page(s).
  • Best Use of Photography - Awarded for outstanding use of photography in any single article/feature
  • Best Use of Illustration - Awarded for outstanding use of illustration in any single article/feature.
  • Best Use of Digital Imagery - Awarded for outstanding use of digitally created or altered artwork in any single article/feature.
  • Best Use of Typography - Awarded for outstanding typographic treatment in any single article/feature.

EDDIES
Important Note: "Market-specific" Eddies categories must be selected based on your magazine's target market/topic. If you legitimately serve two applicable markets, you may enter in BOTH. Separate entry fees will apply.

 

Market-specific categories:

  • Best Full Issue – Recognizing overall editorial excellence within your magazine's category, based on your publication's mission or editorial statement.
        • See market-specific sub-categories in blue box
  • Best Single Article/Feature – Recognizing excellence in a single article within your magazine’s category, based on your publication's mission or editorial statement.
        • See market-specific sub-categories in blue box
  • Best Website – Recognizing excellence in online content within your category for an editorial/magazine website. Editorial content, layout, and functionality will be evaluated.
        • See market-specific sub-categories in blue box

 

Non-market-specific categories:

  • NEW!  Best Digital Edition – recognizing editorial excellence within the B-to-B and Consumer markets
  • Best Series of Articles – recognizing excellence in a series of related articles, based on your publication's mission or editorial statement.
        • B-to-B
        • Consumer
  • Best Online Column or Blog - Any online single opinion-oriented article and/or opinion-oriented/first person blog on your magazine's website.
  • Best Online Tool - Any unique online application that enhances the user experience on your magazine's website. Examples include: wikis, widgets, social networking applications, specialized search functions, content aggregators, and social bookmarking.
  • Best Online News Coverage - Any online single article or short series of articles relating to specific news coverage.
  • Best Online Community - Any online program or feature that facilitates virtual member-to-member interaction, including Facebook, Twitter, LinkedIn, or custom communities.

Eddies: Market-specific categories

 

ASSOCIATION/NON-PROFIT

  • Frequency 6 or more times a year, B-to-B

  • Frequency 6 or more times a year, B-to-B

  • Frequency less than 6 times a year, Consumer

  • Frequency 6 or more times a year, Consumer

 

B-TO-B

  • Agriculture/Farming

  • Banking/Business/Finance

  • Construction/Manufacturing

  • Design/Advertising/Marketing

  • Energy/Utilities/Engineering

  • Food Service/ Hotel

  • Government/Public Sector/Education

  • Healthcare/Medical/Nursing

  • Media/Entertainment/Publishing

  • Recreation/Sports/Outdoor

  • Retail

  • Science

  • Technology/Telecom

  • Transportation/Travel

 

CONSUMER

  • Automotive

  • Business/Finance

  • Entertainment

  • Enthusiast (Art, Hobbies, Crafts, etc.)

  • Epicurean

  • Health/Fitness

  • Men`s Fashion/Lifestyle

  • News/General Interest

  • Parenting/Family/Youth/Teen

  • Regional

  • Religious/Spiritual

  • Shelter/Home

  • Sports

  • Technology/Computing

  • Travel

  • Women`s Fashion/Lifestyle

 

CUSTOM PUBLICATION

  • Frequency 6 or more times a year

  • Frequency less than 6 times a year

 

SUPPLEMENTAL ANNUAL / ONE-SHOT